Create a digitally-led campaign that makes 21-27 year olds stop, unplug, recharge and refresh with Coors Light.
Cold as the Rockies Financial, or CARF, a fake financial firm with a dedicated app that gives 21-27 year olds a break by giving them a fake job with made up obligations.
Sara Smokrovich - Art Director
Will Curtis - Copywriter
Madalyn Crews - Experience Designer
D&AD New Bloods Brief
Student work, VCU Brandcenter
Experience Design, Product Design, UX/UI Design
The emergency get out of something now button will trigger an urgent email from the boss so you can get out of any unwanted plan at any time (i.e your kid cousin‘s dance recital).