CARF Logo over shifting mountains GIF

Sara Smokrovich - Art Director

Will Curtis - Copywriter

Madalyn Crews - Experience Designer

D&AD New Bloods Brief

Student work, VCU Brandcenter

Experience Design, Product Design, UX/UI Design

Create a digitally-led campaign that makes 21-27 year olds stop, unplug, recharge and refresh with Coors Light.

Cold as the Rockies Financial, or CARF, a fake financial firm with a dedicated app that gives 21-27 year olds a break by giving them a fake job with made up obligations.

Image of CARF App Homepage. Welcome to Cold as the Rockies Financial! Let's get Busy.. Looking like we are working so we can relax and have a beer.

The emergency get out of something now button will trigger an urgent email from the boss so you can get out of any unwanted plan at any time (i.e your kid cousin‘s dance recital).  

GIF of a mobile notification appearing over an image of a dance recital. Mobile notification is from gmail and says "Digital Trend Projection Analysis. I need it ASAP!"